
Transform from a Novice to a Top-Performing Salesperson in Record Time!
Welcome to "Mastering Automotive Sales for New Salespeople," the ultimate course designed to equip you with the skills, strategies, and confidence needed to excel in the competitive automotive industry.
About The Coach: Michael Thomas
Michael Thomas is renowned for his expertise in selling high-end cars and has a proven track record of attracting hundreds of luxury buyers. He started his career by scheduling appointments in the BDC for other sales professionals, but soon realized his sales potential and became a top-tier sales professional himself. He shattered monthly sales records repeatedly at various dealerships.
Rising to the position of General Manager, he shared his approach with his team. This enabled them to achieve new sales goals, while maintaining customer loyalty and setting personal records.
Now, Michael Thomas is sharing his unique sales approach with motivated sales professionals who are willing to put in the effort to improve their sales. In his daily coaching calls, he motivates people to achieve their sales targets and put their soul into every sale.
As Michael says, "Let's go!"

What You'll Learn:
Proven Sales Techniques: Master the art of closing deals, handling objections, and building lasting relationships with clients.
Customer Psychology: Understand what drives buying decisions and how to tailor your approach to different customer types.
Time Management & Efficiency: Learn how to manage your time like a pro, prioritizing tasks that lead to more sales.
Building a Sales Pipeline: Discover strategies to keep your sales pipeline full, ensuring consistent performance.

Expert Instruction
Learn from a seasoned professional with 20 years of experience in automotive sales.

Practical Skills
Get hands-on training with real-world scenarios, ensuring you're ready to hit the showroom floor.

Flexible Learning
Access the course anytime, anywhere, and learn at your own pace.
Example Curriculum
- The Warm Welcome: First Impressions Matter (1:14)
- The Warm Welcome: Gaining Control: How to establish rapport and control the conversation early on. (1:56)
- Service is Senior to Sales: Why prioritizing service leads to better sales outcomes. (1:19)
- Building Trust in the Appraisal: Techniques to create trust during the appraisal process. (1:41)
- Master the basics and become brilliant: A guide to achieving excellence (1:12)
- The Importance of Acknowledging: Small actions that build big trust with customers. (1:01)
- Are You Process Oriented or Nah?: The critical role of a structured sales process (0:49)
- Become Brilliant @ the Basics: Mastering fundamental sales techniques (1:01)
- Stop Negotiating and Start Smiling: How positivity and confidence close deals (1:33)
- Selling is a Conversation: Turning sales pitches into engaging conversations (1:13)
- Be a Chameleon: Adapting to different customer personalities and needs (1:07)
- The Art of Providing Accurate Information to Your Guests: The importance of transparency. (1:07)
- Creating a Luxury Experience: Going beyond the material to create lasting impressions. (1:25)
- It Costs You Nothing to Make a Guest Feel Special: The value of exceptional service (0:48)
- Make Sure You Sit People Down When Registering Them as Guests: Setting the tone for a professional interaction (0:43)
- The Perception of Above MSRP and Its Influence on Buyers: Understanding buyer psychology in pricing. (1:19)
- The Power of Saying No in Sales: How to close Deals Faster and Gain Respect Sales Tips (1:52)
- Real Buyers Recognize Real Service: The impact of genuine service on sales outcomes. (1:57)
- I Think I'm Michael Jordan - Overcoming Self-Doubt: Building confidence in your abilities. (1:11)
- You Cannot Let One Loss Beat You Twice: How to handle rejection and move forward. (0:52)
- Mastering the Art of Sales: Achieving momentum and boosting confidence through continuous improvement (1:40)
- Unlocking Your Sales Potential: Importance of problem-solving in sales
- Ready to Serve: Being prepared for any sales situation (0:56)
- You Should Always Know Your Next Move: Strategic thinking in sales. (0:36)
- Training Gives You Confidence: The ongoing importance of training and self improvement. (1:44)
- Finish What You Start: Commitment to following through on every sales opportunity (1:28)
- Mastering Your Craft: Keys to long-term success in the automotive sales industry (2:09)
Other Featured Courses
The Michael Thomas Method is a unique approach to selling luxury cars that focuses on the art of listening. This method aims to create a mutually beneficial experience for the salesperson and the sophisticated guests. It combines empathy and confrontation in a way that is designed to appeal to high-end customers. The core idea behind this approach is that by building a circle of trust with customers, they are more likely to remain loyal to you for the rest of their lives.